Spring in Bloom

Created in collaboration with Viktor & Rolf, photographed in Batignolles & Parc Monceau, Paris

Spring has finally sprung! Hooray for all the SAD sufferers out there! Me included. I’m definitely affected by seasonal affective disorder and am perennially cold. Ask anyone who knows me and they’ll probably tell you that my most used phrase is: “I’m cold.” I’m basically cold when the temp dips below 25 degrees (so most of the year) and sleep with a hot water bottle for 6 months of it. Yes even with a boyfriend in bed with me. You may laugh, but it means I get 360 degree warmth ;). I also have a small hot water bottle that I travel with, so I’m always prepared to banish any cold chills!

Spring is therefore unsurprisingly my favourite time of the year, not just for its transformative nature, as trees sprout leaves and flowers begin to bloom, but because it's the first sign that the temperature will begin to rise and I’ll actually start to feel my fingers and feet again when I leave the house. Spring also has a distinct scent - my favoured of all the seasons. As one with sensitive smell - my super power if you will (not so great when riding the Paris metro), I associate people and places with smell and would happily bottle this season's scent so I can sniff it all year round. Viktor and Rolf’s new fragrance, Flowerbomb Bloom, launched just in time for the arrival for spring has done just that! It’s a fresher, more aerial and sparkling take on their iconic scent, Flowerbomb, which was created over 10 years ago. They’ve kept the same memorable musky base, and notes of vanilla and patchouli, but injected a breath of fresh air. This added whiff of invigorating air (an innovative molecule captured at the top of the mountain ranges of the Pacific Northwest, and recreated synthetically rather cleverly) has been blended with a burst of fresh flowers, and notes of pomegranate, bergamot and mandarin oils. It’s sweet, but not too sweet, and leaves a lingering floral trail, as it surely did when I wandered around Batignolles last week, hunting down pretty blooms and blossoms, and chasing warmer rays, when shooting this editorial. Is Spring is your favourite season? 

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Photos of me by Roxanne Matizbit.ly/FlowerbombBloom